Every year, on the first weekend of the year, it’s probably worth replacing the dried spices in your pantry. The best, freshest spices still taste like the spice that’s on the label, but they taste more like themselves.
That’s what successful brands and freelancers do as well. They relentlessly do the work to act more like themselves.
First, we have to figure out what we are, what we stand for, and what people expect.
Then we get a chance to be more like that.