Many organizations have a widget or service, something people already need or want, and they work to sell it to people.
Some seek monopoly power so they can force others to do what they want them to do.
But there’s a third path: we can create a brand or a movement or a community that seeks to do things with people.
A chance to accompany someone on a journey, to lead instead of manage, or to amplify and narrate. When we help people get to where they hope to go, persuasion isn’t as important as enrollment and engagement.