Every retailer knows that the items that sell the best are at eye level or at the cash register.
Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient.
The lesson is simple: We can market to ourselves the same way others market to us.
Put the good habits in a place where they’re easy to find and engage with. And put the other stuff on a top shelf in the back of the room.
What would happen if you had your most noxious social media apps on a device you needed to go far out of your way to interact with?
It’s not as difficult as it sounds.
Lock up your candy.