BlackRock, the world’s largest asset manager, has launched its first Bitcoin product in Europe, a move that industry experts say will help legitimise cryptocurrencies in mainstream finance. “This is a landmark development for crypto, displaying confidence in Bitcoin for mainstream investments,” Meryem Habibi, chief revenue officer at London-based cryptocurrency trading platform Bitpace, told TNW. “Through this first in Europe, BlackRock is not only legitimising the asset class but also paving the way for increased institutional and retail participation,” she said. BlackRock’s product is called an “iShares Bitcoin ETP” (exchange-traded products). ETPs let investors buy and sell Bitcoin without directly owning…
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