With Google’s repeated postponements of cookie deprecation, many businesses face the prospect of making significant changes to the way they operate. And it’s the CTO who is mainly responsible for supporting these changes, as new media strategies require innovative technical approaches. While keeping an eye on their technology options as they continue to drive digital transformation projects — Generative AI, large language models and automation, for starters — CTOs charged with steering organisations through the brave new world of advertising should have one phrase at the top of their to-do list in 2024: be more composable. But why is this…
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