The thing is that facts almost never get in the way of a good story.
Because a good story feels true.
A good story resonates.
A good story is based on our feelings, long-held and hard-earned.
A good story sticks with us, regardless of the facts.
If I bring facts to rebut your story, they will fail… unless the facts I bring are the foundation for a new story, a story about doing something smart, based on evidence or simply more effective.
But facts alone have little chance in a battle with a good story.
Part of the job of making change is working to make sure a bad story doesn’t get in the way of good facts.