Today, social media users want serendipitous shopping experiences — where new brands and ideas pop up on their feeds like wizened wizards in an RPG. In this world, your social media profile is your shop window. How you dress it up, counts. If you’re a solopreneur or an influencer, social media will likely be one of the first touchpoints your audience will have with your brand and it will be the key to expanding your reach to new audiences in the future. Of course, when you’re running a company of one, time is in short supply. If there’s a choice…
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