In my previous job at a startup based in Amsterdam, my job description was – how to put this – ‘flexible’. As a non-technical member of a company developing a new kind of scalable, real-time graph database that was still under development, possibilities for marketing were limited, sales would be preliminary, and branding was still dependent on positioning. As any early-stage startup member, I had to find something to do that would contribute to the company. I had a vague inkling that the European Commission had made vast quantities of funding available to SMEs for innovative ideas, but no idea…
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