Facebook blew it. It doesn’t matter how you feel about the name change or the whole… metaverse thing. Any way you slice it, Meta’s rebranding has been a public disaster. And it’s because hardly anyone can explain just what the hell the metaverse is. Nearly everyone on the planet knows what Facebook did, but almost nobody has a clue what “Meta” is all about. You can blame Mark Zuckerberg, Meta’s marketing team, or the nihilistic nature of social media (of which, ironically, you can also blame on Mark Zuckerberg et al.,). But the simple fact of the matter is that…
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