Absolut Vodka Has Been at Pride Before It Was Brand-Safe

In November 1981, a spirits importer called Carillon did something that, at first blush, seemed ordinary: It bought a half-page ad in a magazine. Carillon held the U.S. distribution rights for Absolut, a Swedish vodka that few people had heard of. The ad itself was novel. It featured the clear glass bottle and only two…Read More