As an entrepreneur or founder, increasing trust in your brand should be your top priority. We all know it takes decades to build up trust, but only a few days, or even hours, to lose it. In Denmark, where I live, we are good at trusting one another. It is common for Danish startups to grant their employees ‘trust with responsibility’ by allowing them to make important decisions on their own. In fact, according to OECD, Danes are one of the most trusting countries in the world. This is an encouraging discovery, as confidence is essential for people and organizations…
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