Ahead of Thursday’s Vox Media Now event, the company announced Tuesday it created its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk (TTD) is also its exclusive demand-side platform (DSP) partner. TTD’s cookie alternative Unified ID 2.0 will integrate with Vox’s Forte, the company’s first-party data solution, within the…Read More
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