What happens when you publish research about car emissions that manages to piss off not just ICE owners but those using electric vehicles? Well, people have a lot of feelings. In 2020, UK independent emissions testing firm Emissions Analytics published a research paper claiming that tire particulate wear emissions were 1,000 times worse than exhaust emissions. It generated a huge amount of attention, with the story translated into over 40 languages worldwide. During driving, the rubber from car tires wears down and flakes off into tiny airborne or roadside particles. These tire emissions can cause damage to people’s health as…
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