TikTok’s unmatched algorithm and incomparable reach make the platform a no-brainer for founders and entrepreneurs. The only question is: how best to approach it, from a content strategy and creation perspective? Consider what Professor Scott Galloway said in a recent episode of Pivot: “We’ve gotta stop thinking of TikTok as a social media platform. It’s basically streaming, without a content budget. What would Netflix be worth if it didn’t have to spend $17 billion a year on content?” It’s an interesting thought — one that made me realize since I canceled my Netflix subscription, my time spent on TikTok has escalated…
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