Video conferencing is making us dumber and less creative — and that’s according to science. A laboratory study by Columbia Business School’s Melanie S. Brucks and Stanford’s Jonathan Levav found that “video conferencing inhibits the production of creative ideas.” How’s that for a great excuse to keep your video turned off on your next Zoom call? The study found that “video conferencing hampers idea generation because it focuses communicators on a screen, which prompts a narrower cognitive focus.” To put that another way, the results suggest that the cognitive load used in virtual interactions hamper the amount of bandwidth we…
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