The last fifty years have seen a worldwide effort to maximize one and eliminate the other.
Marketers and technologists work overtime to create convenience. We’ve gone from hunting and growing our food to pressing three buttons on a phone to get it…
And the cost of that convenience is high. We give up privacy, control and satisfaction to get it, in every corner of our lives.
At the same time, the market has figured out that we simply don’t like to be bored. And so there’s more stimulation, more options and more noise than ever before.
The problem is that boredom is a partner with satisfaction and joy. It’s hard to overstimulate ourselves into those feelings.