Creative thinking is critical.
And now, so is artificial intelligence. By combining the two, marketers can predict winning creative—such as colors, copy parameters, videos and imagery— and identify creative risks before campaigns begin. AI has the scoop on creative trends. Its insights will get your campaigns the clicks and conversions they need.
Ai is not taking over or rather not in the immediate future, however this may happen earlier than the 2025 milestone.
Generating different variations of the same creative AdCreative.ai takes a Data Driven approach using the most eye catching design layouts and generates multiple creatives you can use on Social Media posts or alternatively website banners.
This has a templated approach using Brand Logo and CI as the basis and uses your specific product as the highlight of the creative.
The platform also creates different variations of your copy text.
Taking the above into consideration you can use AdCreative.ai to quickly test multiple creative options of a static post with minimal effort and use the best version of that for a longer advertising/promotion period. If you integrate your platform with your Social Media page it has the ability to learn which copy and creative would encourage the highest conversion or ROI. As the system constantly learns the generate creative will have suggestions as well as a quality score of each creative it generates.
AdCreative.ai has video generation on their roadmap as well, Pencil is another ai similar to AdCreative.ai and this platform currently supports static post as well as video ads.
Pencil can even utilize UGC and can create videos up to 15 seconds. The difference between AdCreative.ai and TryPencil.com is that Pencil has Digital Asset Management (DAM) built into the platform and allows you to see which creative is working and which assets are not converting.
Pencil has built in editing tools for images as well as video, thus their selling point is that you can edit creative as easy as editing a PowerPoint slide.
Pattern89 is another AI creative Platform that has proven its worth that Shutterstock is buying the platform. The major features of the Pattern89 platform is Analyzing, Predicting and Optimizing Ad Creative.
- Analyze: Matching consumer to the creative, planning the best photo or video shoot and automating creative insights and reporting.
- Predict: Know which creative performs, Pre-validate every idea and plan with the answers.
- Optimize: Daily scan for creative issues and opportunities, align creative with audience and placement and maximize scale and efficiency.
Notable Mentions:
Synthesia.io is a video production AI platform that can turn text into speach and video. You can use the default avatars of the platform or with a little bit of work you can create your own avatar that also uses your voice.
AutoDraw.com is a free tool from google that predicts what you might draw and gives suggestions accordingly.