Gen Z and Millennials Drive Higher Churn Rates for US Streamers

Streaming services have long battled churn, a trend that has only been exacerbated since the pandemic. But while churn rates have remained consistent in the U.S. since 2020, clocking in at 37% across all paid SVOD services, the younger generations–Gen Z and millennials–are the most likely to cancel an SVOD service than older users, according…Read More