The ‘TikTok Difference’ Delivers—Here’s How and Why

For many marketers, TikTok is the platform for their kids or nieces and nephews. But most mainstream marketers not selling to teens aren’t investing heavily in TikTok–yet. I believe the perception that TikTok is only for teens is a misconception. In reality, according to data from Statista, 25% of U.S. TikTok users are 10-19 years…Read More