leveraging Email and SMS communication to directly impact customer behaviour.
#1 Smart Forms and Incentives
Smart forms help marketers funnel basic information about their subscribers. The form is driven by AI which automatically sorts information into the parameters and indicators you have set to organize the data.
“Relevant questions at the right time.”
Like in any exchange, incentives are relevant to the subscriber as they are shared when the subscriber needs it most, according to AI. A business can leverage the AI decision to offer valuable incentives when the subscriber is ready to become a customer.
For example, when a potential customer subscribes to a newsletter, they are rewarded with exclusive access to a Private YouTube Community channel where a discount code is offered when the customer renews their subscription for three months.
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#2 Micro-segmented Audiences in Email Campaigns
A micro-segment
Is a segment within a larger segment. Creating an offer for a micro-segment is a good tactic to create additional revenue and it makes the consumers within that segment feel appreciated and cared for. This strategy only works wonders when the segmentation process is super detailed and data rich.
A good practice is to segment the data by sign up sources and customers who have not purchased yet in 90 days (about 3 months).
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#3 Use similar Testing Practices of Email for SMS Campaigns
A/B testing is an upcoming trend. Marketers are becoming more aware of the benefits of A/B testing communication messages. Testing SMS campaigns like email campaigns is all about identifying what elements affects the behaviours of the consumers. Once these elements are identified brands can leverage the insight to get the desired response to a campaign message.
Neil Patel recommends A/B test different elements in the message, in addition to the subject line and time the SMS is sent to the database.
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Other Emerging Digital Marketing Trends
To help marketers and digital leaders navigate this growing landscape, here are six key sectors that will help you understand developments coming in the next months so you can build them into your digital marketing activities.