Prepare for social commerce on Instagram.

Learn how to create and prepare a Instagram Shop for Instagram Live

Create and prepare your Instagram shop for the Winter season to reach more customers and promote greater product discovery. 

Businesses now have a new tool to help strengthen connections with customers and boost sales during the discovery phase, thanks to Instagram. In addition to tagging products in Feed, Stories, Reels, comments, and Instagram Video, U.S. businesses with checkout on Instagram can use live broadcasts to sell. With live shopping, you can sell products straight from the app, communicate with viewers in real time, and save recordings so buyers can continue buying featured products after the live broadcast.

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