Many startups believe they can’t end a customer relationship that is no longer a fit. That is a mistake. Accepting the need to fire a customer can be difficult, especially given most startups compete tirelessly to acquire and retain new business. However, there are circumstances when it is appropriate to consider parting ways. The integrity of the business is always a priority, and this means that business relationships that no longer serve the company’s goals can be ended, albeit as tactfully as possible. Anticipate the possibility of problematic customer situations. The overall objective of every company should be to have…
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