Early-stage founders often struggle with prioritizing and structuring their brand work – and admittedly, the feat can seem pretty overwhelming if you’re building your entire visual identity from scratch. Color choices, fonts, and imagery can seem like petty details when you’re simultaneously building your product, fundraising, and headhunting for key roles, but overlooking your brand can be an expensive mistake for a startup with only one shot to woo a potential investor or customer. At the same time, no matter what your investor, board member, or brand agency tells you, early-stage startups don’t need to have their ducks in a…
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