McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD

McDonald’s is consolidating responsibility for its estimated $1.6 billion national media buying and planning to Publicis Groupe’s Starcom as part of an effort to streamline its digital marketing strategy, with particular attention to its paid and earned media programs, the brand’s representatives told Adweek. The move ends a two-decade partnership with Omnicom media shop OMD…Read More