Played a major role in Digital Marketing over the last few years, from Snapchat to Facebook Stories and YouTube Reels. The Stories format allows brands to push deploy short form content that is only active for a limited time – usually 24 hours – and is ideal for creating FOMO. Stories can be used to drive traffic to your website, increase brand engagement and awareness through polls and video content but one aspect of stories we’re really excited about are filters. With the Spark AR beta program having opened up to more developers in 2019, brands and marketers are now increasingly able to create their own augmented reality camera effects.

2020 will see long form content playing a major role in digital marketing activities. 

Long-form content is in-depth content of 3000+ words, the word count differs by author but the premise remains the same; informative content that enables brands to provide complete answers and educate their consumers. This content can be in the form of how to blogs, infographics, videos or a 2019 favourite tier lists. This content bolsters SEO as the high word count helps the content piece get a high google ranking. The content is evergreen as its value doesn’t diminish over time – staying relevant over a period. The content improves time on website and decreases bounce rate – as your consumers/readers spend a longer time consuming the content they were looking for.