The vast majority of websites you visit now greet you with a pop-up. This annoying impediment to your seamless web browsing is called the “cookie banner”, and it’s there to secure your consent, as per online privacy laws, for websites to retain information about you between browsing sessions. The cookie banner purports to offer you a choice: consent to only the essential cookies that help maintain your browsing functionality, or accept them all – including cookies that track your browsing history to sell on to targeted advertising firms. Because those additional cookies generate extra revenue for the websites we visit,…
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