300+ brand professionals have their say on the impact of COVID-19
Approximately one month after the WHO declared COVID-19 a global pandemic, we surveyed 300+ brand professionals to better understand how organizations are approaching the radical changes to business-as-usual brought about by COVID-19. We’ve compiled the results within our newly-released State of Branding Report: COVID-19 Edition, which you can view via the link below. Here are some of the highlights.
59% feel that the need to work remotely has only had a “small impact” or “no impact at all” on team productivity
57% believe COVID-19 will have a lasting impact on their brand/marketing efforts, but it won’t be transformative
36% of those surveyed have actually increased their output of marketing campaigns since the COVID-19 outbreak
“One month into the COVID-19 pandemic, this snapshot finds the creative and branding community transitioning relatively smoothly to the radically different work environment, with a focus on updating messaging and campaigns for the new market reality rather than completely reinventing their brands.” — Andrew Hally, Chief Marketing Officer at Bynder