NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

On the TV side, NBCUniversal is best known for its linear networks like NBC, USA and Bravo–but the company now projects that consumers will spend an equal amount of time with its digital properties within 18 months–or roughly the end of 2022. Krishan Bhatia, NBCUniversal’s president and chief business officer for global advertising and partnerships,…Read More