Oreo is increasingly prepared for existential threats from space. In 2020, the brand–with agencies The Community and 360i–created an underground Arctic vault to protect a cache of Oreos from an apocalyptic meteor strike. Luckily, asteroid 2018 VP1 soared harmlessly past Earth, and Oreo’s doomsday vault was named by Adweek readers as their favorite marketing stunt…Read More
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