How The Wall Street Journal and The Washington Post Handled Blocklists and Their Effects

The global pandemic and the 2020 U.S. election significantly influenced the use of blocklists. Keyword blocking surrounding COVID and political-related terms went into overdrive, leading to content from major news publications getting blocked or demonetized. One year later, companies are still feeling the repercussions. At Adweek’s Elevate Brand Safety event last week, David Minkin, GM…Read More