Snap, Publicis Media, Alter Agents Study: AR Will Continue to Be a Force in Shopping

Snap Inc. teamed up with Publicis Media on a study of how branded augmented reality influences the ways consumers shop and engage with brands, conducted by Alter Agents in four key markets: France, Saudi Arabia, the U.K. and the U.S. More than one-half of respondents between the ages of 13 and 49 said they used…Read More