Ballantine’s Features Half Ads to Promote Its Low-Alcohol Scotch

As people aim to begin to cut back on their intake of alcohol, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content. Ballantine’s Light, produced by Pernod Ricard, has 20% alcohol by volume, half the normal amount for the beverage. It was released exclusively in Spain…Read More