GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off

At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands–Advil, Flonase, Benefiber, Centrum and Nicorette–and asked viewers to pinpoint the ones that had the most impact on their daily lives. For a portfolio of brands that…Read More