A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts’

As cities like New York loosen restrictions on bars and restaurants–reducing the number of consumers stockpiling whiskey, vodka and gin–liquor sales are starting to wane accordingly. Amid the broader reopening, upstart alcohol brand De-Nada Tequila has used the opportunity to push a word-of-mouth marketing plan during its expansion across New York and other cities this…Read More