Just about every business, every initiative and every intervention fails sooner or later.
Since that’s demonstrably true, it’s worth considering how you intend to fail when the time comes.
You can pull out every stop, fight every step of the way, mortgage your house and your reputation–and still fail. Or, perhaps, you can quit in a huff at the first feeling of frustration.
The best path is clearly somewhere between the two. And yet, too often, we leave this choice unexamined. Deciding how and when to quit before you begin is far easier and more effective than making ad hoc decisions under pressure.