Woolworths South Africa took to the skies with their Easter campaign in 2021 on Instagram.
Woolies experimented with mixing 2D animation and reality. With clever acting from the chefs and young actors, together with some editing magic, they took a “normal” recipe video and made appealing to a younger audience.
To the viewer it seems like the 2D character interacts with the actors in the video. Woolworths did not stop there, they created an easter hunt on their website.