In entrepreneurship, nothing goes as expected. No amount of research and preparation can ensure that a business goes according to plan. This has never been truer than during the past year, as startups battle the impact of COVID-19 in addition to the ordinary challenges of launching a company. At Wilbur Labs, my team and I recently surveyed 150 founders on why startups fail and found that 70% faced business failure at some point. Among those who attempted to pivot, 75% succeeded. Bob Dylan got it right when he sang about times of change: “you better start swimmin’ or you’ll sink…
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