This article was written by Tiffany Hale and originally published on Built In. Failure is more than a rite of passage when working in technology — it’s a guarantee. The failure designers and developers are comfortable with, however, usually falls into the cozy iteration cycle where it’s “OK” to fail. Do users hate your proposed process flow? (No big deal, it was just a wireframe!) But the stakes are a little different when products ship, code is live, and things don’t go as expected. When the straightforward application of design thinking techniques lead to unexpected or undesirable outcomes, it may be time to ask yourself:…
This story continues at The Next Web