Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data

Prebid and Epsilon are teaming to introduce SharedID, an ID product to replace dwindling third-party cookies, but one that aims to put control in the hands of publishers. The identifier combines Epsilon’s PubCommon ID, which is based on publisher first-party data, with the sharedid.org ID, which is based on third-party cookies. While it still partially…Read More