With the birth of the world wide web came digital design and the introduction of the phrase “user experience.” It would mean many things to many people but broadly it’s used to describe what someone learns, sees, and feels when interacting with web content. As a digital designer, I have become obsessed with this user experience: how individuals connect with organizations online, but also in the real world, and how the nature of this experience — this relationship — is often key to an organization’s sustainability. The relationship between you and your customers acquires real depth in the business model…
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