From the environmental impact of fossil fuel vehicles to heavily congested roads, our relationship with transport has to be re-examined. A carrot and stick approach is often used to encourage change – but there are other notable drivers. Enter Generation Z (Gen Z). Born between the mid-1990s and 2010, they make up 32% of the population, according to UN and Bloomberg data – more than the number of millennials and baby boomers. As early adopters of ride sharing and micromobility, their collective ‘buying power’ could have a positive impact on urban mobility. Their influence on the transport sector over the next decade…
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