As Sports Return, Virtual MVPDs Chart Their Return to Consumers’ Living Rooms

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As Sports Return, Virtual MVPDs Chart Their Return to Consumers’ Living Rooms

September 28, 2020Uncategorized

Key Insight: Because vMVPD subscriber churn is so high, it’s crucial for these services to win back consumers who left during the sports shutdown. The NFL returned earlier this month, almost half a year after most professional sports were shut down by Covid-19. And Hulu’s virtual multichannel programming distributor (vMVPD) service, Hulu + Live TV,…Read More

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