Did you know Nir Eyal, the author of this piece, is speaking at TNW2020 this year? Check out his session on ‘Indistractable: How to Control Your Attention and Choose Your Life’ here. Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established stronger customer habits than you have, you’re in trouble. The cold truth is that…
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