Seasonality Isn’t a Thing Anymore Thanks to the Pandemic

With school carpools and holiday parties largely jettisoned, once reliable trends in content consumption–especially audio–are now in flux. SiriusXM and subsidiary Pandora typically see listening spikes during weekday commuting times and dips during holidays. But not in 2020. “Seasonality is not a thing,” said Denise Karkos, CMO of SiriusXM and Pandora, during Brandweek on Wednesday….Read More