There is no doubt that COVID-19 has changed the financial and SaaS landscape. This year is going to call for more judgment and effort to navigate the uncertainties brought on by the pandemic. Navigating these uncertainties often spell chaos and the transition to a “new normal” is likely to pose a challenge or two for finance leaders. One of the questions that has been on most finance leader’s minds is ‘What do I need to do today to conserve cash?’ While there is no one-size-fits-all approach, there are definitely certain winning playbooks that SaaS businesses can learn from. From my…
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