The ecommerce industry has been growing steadily for many years, but since the pandemic, the quantity of online shopping options has exploded. With brick-and-mortar stores around the world having to close their doors, and many people only able to shop from home, brands have been forced to expedite their digital offerings to reach their customers. Competition in the online sphere has subsequently grown. Customer retention is more challenging than ever, with hundreds, or even thousands, of other options just one click away. It’s no secret that building a loyal customer base is what’s needed for steady, long-term growth. But, while…
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