When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more from each customer or simply selling them on additional services.
It’s all about delivering the best possible service by meeting more of each customer’s needs. Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider.