Accenture Song, the organization created early this year following the integration of most of the consultancy’s creative agencies, has named Adam Kerj as its chief creative officer for Europe and promoted senior leaders Jon Wilkins and Liz Wilson into newly created roles. Kerj, who joined Accenture from McCann World Group in 2018, was previously responsible…Read More
The conventional SUV is an environmental offender. Research in 2019 found that the vehicles were the second largest cause of the global rise in carbon dioxide emissions over the past decade — eclipsing even behemoths like aviation and trucks. But Polestar aims to redeem the category, launching their third vehicle: Polestar 3. This is the company’s very first SUV — and it’s all-electric, as well as underpinned by some serious sustainability cred. I attended the launch last week and got an up-close look at it. Sorry, but SUVs are popular First, let’s address the elephant in the room. It’s an…
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“At the base of the Mississippi Delta is a city that shouldn’t exist.” By much of the world, New Orleans may be largely characterized by its ceaseless nightlife, flavorful cuisine, and soulful music. But those truly familiar with the city are more likely to define it by its rich history, complex culture and, above all,…Read More
Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile identifiers brands use to target their ads and measure the impact of their marketing spend. Now, many mobile marketers who have traditionally relied on mobile media to encourage installs of apps and spending on those…Read More
Beer brand Heineken wants to be relevant to music fans of varying tastes through its latest campaign in Asia, which sees it team with electropop duo The Chainsmokers. The campaign, titled “Refresh Your Music, Refresh Your Nights,” has been developed across Leo Burnett’s teams in Singapore, Vietnam and Malaysia, as well as Le Pub with…Read More
Idea Pins are about to become a lot more musical. Pinterest entered into partnerships with BMG, Merlin, Warner Chappell Music and Warner Music Group, expanding the platform’s existing library of royalty-free music by adding licensed popular tracks from artists including Anitta, Ed Sheeran and Silk Sonic. The new catalog is available via Android and iOS,…Read More
Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most “environmentally responsible way to do your laundry.” The problem? Those nifty little sheets are…Read More
NBCUniversal believes the future of measurement lies in alternative currencies, and it’s making investments to prove it. The company hired Maggie Zhang as svp, measurement strategy and operations, coming over from Amazon Ads. Zhang’s addition to NBCUniversal is part of the company’s plan to move into the next phase of its Measurement Certification framework. “Coming…Read More
When the stakes are high, when it has to be a HIT, in all capital letters, we overinvest.
The big stars. The lack of creative risk. The inflated budget and the meetings overrun with meddlers.
After all, it’s big.
Our insistence that it be guaranteed to work almost ensures that it won’t.
Forcing something to be big makes it small.
The good news first: The European cybersecurity market was valued at €28.05 billion in 2021 and is expected to reach €53.52 billion by 2027, with an average compound annual growth rate of 24.4% during the forecast period 2022-2027. Here’s some even better news: there are multiple cities and regions across Europe where a cybersecurity professional can locate — or relocate — to nurture a flourishing career in this rapidly growing sector. As we accelerate our cloud adoption and do more of our banking and shopping online, the potential for malicious actors to access our data increases; therefore the need for…
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