Agency Creatives Share Insights From Their Favorite Super Bowl Spots
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser’s culture-defining “Whassup”? Apple’s iconic “1984”? Or is it something less obvious, like Monster.com’s 2009 “Double Take” or Reddit’s 5-second micro-ad from 2021? Here at ADWEEK, we wanted to know what agency professionals viewed as their…Read More
Redundancy has a half-life
At first, this stop sign sign makes a lot of sense:
Lives are at stake. Break the rhythm, turn something ignored into something noticed.
The challenge with “highlighting” is that it fades. When everything is in all caps, nothing is. Exclamation points are like salt.
When people are commanded to pay attention, it’s worth reminding ourselves that we’re asking for payment. That attention is scarce. And that we waste it, all the time.
When we prioritize our pattern breaks, rotate them and keep them fresh, we’re more likely to get the useful attention we need. Also…
In a free market for attention, someone is always racing to the bottom.
Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of “bold.” Having introduced the platform “For the Bold” in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become “For the Bold…Read More
Insta mules and crypto mixers: How tech is transforming money laundering
On the shallow surface of Instagram, Ramon “Hushpuppi” Abbas was a quintessential influencer. The flamboyant Nigerian portrayed a lavish lifestyle of private jets, luxury cars, and designer clothes. His glamorous adventures had earned him over 2 million followers and millions of dollars. But his posts concealed a darker reality. The 41-year-old was “one of the most prolific money launderers in the world,” according to the FBI. By his own admission, Hushpuppi conspired to launder over $300mn in just 18 months. One of his alleged clients was a certain Kim Jong Un — the supreme leader of North Korea. With his…
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From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott’s Marketing Triumphs
In this week’s episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand’s remarkable journey, consumer trends and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over…Read More
Why Nerds Is Betting Big on the Super Bowl With Addison Rae
Nerds’ first Super Bowl ad will be a “multisensory” experience, according to marketing director Joey Rath. Joining ADWEEK’s Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Probably an Ad, Rath discussed how Nerds’ decision to enter the Super Bowl advertising arena aligns with a recent surge…Read More
Nickelodeon Super Bowl Ads Sell Out for Paramount
It’s all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the lines The company first announced Nickelodeon would get an alternate telecast–which ADWEEK is calling a slime-ulcast–in August. Now,…Read More
Swiss startup believes this forgotten element is the key to safe nuclear energy
Nuclear energy is undergoing a renaissance. Across Europe, governments are pouring huge amounts of money into new power plants while startups are busily working on smaller, modular alternatives. Most of these plants rely on uranium, the radioactive metal that fuelled the atomic age (and contributed to a couple of catastrophic meltdowns). However, Swiss startup Transmutex wants to reinvent nuclear energy using a lesser-known element called thorium. Uranium’s forgotten cousin Thorium is a lead-like metal that is mildly reactive, but four times more abundant than uranium and a lot safer to handle. However, thorium is a fissionable material but not a…
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So You’ve Built a Loyalty Program. How Do You Measure Success?
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver bullet. Take Bed Bath & Beyond’s well-known yet generic 20% off coupons, for instance. They’re a classic example of a “loyalty” scheme…Read More